ESP 215 - Esports Marketing and Branding

Career and Technical Credit Type
3 credit(s)

Equip students with the relevant knowledge, perspectives, and practical skills required for developing and executing marketing strategies that leverage the opportunities inherent in the esports industry for achieving business goals. Additionally, students will explore target audiences and stakeholders within the esports space in order to best market to those audiences and meet the needs of potential partners and sponsors.

Course Learning Outcomes

Identify target demographics and stakeholders in the esports industry.
Describe the impact that advertising has on the esports industry.
Create effective marketing materials to meet the needs of stakeholders.
Discuss strategies for successfully branding an esports team, organization, or event.