ESP 210 - Esports Planning and Event Management II

Career and Technical Credit Type
3 credit(s)

Apply concepts related to the technical aspects of esports event management including meeting consumer expectations and successful marketing. Students will learn how to plan, build, manage, and close on live events with an emphasis on marketing strategies to generate awareness and engagement. Students will learn to execute organizational tactics that assist in meeting event and consumer demands and will execute such an event through a class project.

Course Learning Outcomes

Identify needs and expectations of consumers as it relates to esports events.
Describe marketing strategies utilized in planning and promoting esports events.
Plan and execute a successful esports event with an emphasis on applying effective marketing strategies.