MKT 160 - Principles of Retailing

STANDARD CREDIT TYPE
3 credit(s)

Understanding of retail store organization and operation. Explores location and layout, retail buying techniques, franchising, pricing and merchandising, and careers.

Course Learning Outcomes
1. Explain the impact of the retailing industry on the business world and individuals.

2. Explain how technology has changed and is changing retailing.

3. Identify the detail of retailing and retail management and how that impacts and improves the rate of the success of a retail operation.