MKT 140 - Principles of Selling

STANDARD CREDIT TYPE
3 credit(s)

Covers the three main areas of selling: specialty, wholesale, and retail. Selling principles and tactics developed for a wide variety of selling situations. Stresses personality development and practical steps in selling.

Course Learning Outcomes
1. Demonstrate knowledge of the impact and importance of sales for a company’s success.

2. Apply the basic principles of sales techniques and the importance of building long-term relationships.

3. Give examples of specific elements of sales management.