BUS 220 - Introduction to International Business

STANDARD CREDIT TYPE
3 credit(s)

An overview of how to be successful in the global environment and how it differs from the national business environment. Specifically covered are the organizational, cultural, environmental variables that constantly change in the international marketplace. Up-to-date/current topics will be used to apply the material.

Course Learning Outcomes

1. Develop an understanding of the cultural differences needed to be successful in global trade by applying acceptable standards to management and marketing.

2. Explain the concepts of global business.

3. Explain the global trading system and how to promote free trade among members.