AGB 336 - Agricultural Selling

CAREER AND TECHNICAL CREDIT TYPE
3 credit(s)

Principles of selling with application to agricultural and food related businesses. Attitudes, value systems, and behavioral patterns that relate to agricultural sales. Marketing, selling strategies, preparing for sales calls, making sales presentations, handling objections, and closing sales. Analysis of the buying or purchasing process. Evaluation of the agri-selling profession.

Course Learning Outcomes

1. Compare psychological and social aspects of human buying behavior.

2. Demonstrate the sales process.

3. Model appropriate sales professionalism and ethics.