AGB 235 - Introduction to Agriculture Markets

CAREER AND TECHNICAL CREDIT TYPE
3 credit(s)

Basic concepts and economics principles related to markets for agricultural inputs and products. Overview of current marketing problems faced by farms and agribusinesses, farm and retail price behavior, structure of markets, food marketing channels, food quality and food safety, and the role of agriculture in the general economy. The implications of consumer preferences at the farm level. Introduction to hedging, futures, and other risk management tools.

Course Learning Outcomes

1. Explain supply and demand economics.

2. Identify intermediaries in market channel.

3. Develop a marketing plan.

4. Apply Risk Management strategies.