BUS 130 - Introduction to Entrepreneurship

STANDARD CREDIT TYPE
3 credit(s)

Designed to introduce students to the entire process of owning and managing a small business. Students will learn about risk verses reward in business. They will learn about strategies for starting and maintaining a business. This course will focus on the skills required by the entrepreneur to help them succeed. The students will learn about types of ownership and what their options are. The students will learn the importance of setting goals and objectives. Students will learn about meeting a market need and work through the marketing process. Students will learn the importance of developing a working business plan.

Course Learning Outcomes

1. Identify Entrepreneurial opportunities in today’s society.

2. Demonstrate an understanding of a firm’s financial statements.

3. Explain a customer focused marketing plan.

4. Identify the key components of a business plan.

5. Outline a basic SWOT analysis.