MKT 131 - Social Media Marketing

STANDARD CREDIT TYPE
3 credit(s)

Examine the organizational use of social media technologies such as photo and website editing, blogs, web analytics, and social networks, as well as the use of social media analytics to drive business strategy. Social Media has become a central component of businesses. Collaborative, social technology is an essential part of many organizations, including Marketing, Human Resources, legal, product management, and the supply chain.

Course Learning Outcomes
1. Understand the role of social Media Marketing.

2. Develop skills in social media platforms and social networking sites.

3. Application of media analytics to drive business strategies.