MKT 150 - Principles of Advertising

STANDARD CREDIT TYPE
3 credit(s)

Decision-making in advertising and sales promotion, advertising and promotional techniques, establishing budgets, and evaluating the effectiveness of advertising and promotional endeavors.

Course Learning Outcomes
1. Demonstrate knowledge about the principles, theories, and concepts in advertisinguals.

2. Be able to apply course material to improve thinking and problem-solving when preparing and placing the advertising message